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SUBscription
boxes
The subscription box model spans many a niche, but no one does it better than the beauty industry. I had the pleasure of working on and innovating within three different subscription franchises at Sephora.
PLAY! by SEPHORA
The original subscription box with cross-world beauty samples to introduce customers to new, exciting brands.
PLAY! Smarts
An innovative program that included themed beauty samples and a correlated curriculum to help customers learn new skills.
PLAY! Luxe
These one-off sample boxes included all luxury brands and gorgeous keepsake bags. They always sold out in record time.
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