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RESUMÉ

Education

2007 - 2011

University of Florida, Gainesville - B.S. in Journalism

Experience

September 2019 - Present
SEPHORA, San Francisco, CA
Senior Writer - Native Social
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  • Establish the voice for Sephora's native content across social media channels (an audience of over 20 million followers), receiving the 2020 Standing Together Award and 2021 Spotlight Award for contingency work related to COVID-19, the 15 Percent Pledge, Sephora's Retail Bias research, and efforts to fight racial injustice in the prestige beauty space

  • Build and foster social relationships with clients, brands, and influencers, responding to brands in real time as well as participating in social media trends, as community manager

  • Work closely with agencies overseeing Sephora's influencer program, #SephoraSquad, helping recruit, plan events, design and brand gratis, and more 

November 2017 - August 2019
SEPHORA, San Francisco, CA
Senior Writer - PLAY! by SEPHORA & SEPHORiA
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  • Helped concept the second annual experiential marketing SEPHORiA event, creating the event's editorial content, including interactive event signage, social posts, and marketing materials driving attendance

  • Worked cross-functionally with design team to create the best in-home and digital experience for Sephora's subscription box, PLAY! by SEPHORA, including writing for and overseeing filming for each month's unboxing video on YouTube 

  • Wrote marketing materials, including direct mail, in-store, email, social media, app, video and website placements, for major promotions throughout the year

  • Concepted and executed a brand-new sampling franchise with a focus on innovative educational materials, frequently traveling to the Sephora studio in L.A. to supervise accompanying live classes on YouTube 

  • Created on-site social media content for the highly successful inaugural experiential event, SEPHORiA, receiving the Sephora Teamwork Award as a result


February 2017 - November 2017
SEPHORA, San Francisco, CA
Writer - Beauty Insider
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  • Wrote compelling copy for major promotions throughout the year, including emails, banners, ads, direct mail, and mobile content to increase sales and click-through rates

  • Helped rebrand the Sephora loyalty program, Beauty Insider, reaching over 10 million members

2011 - PRESENT
One to Nothin’, Oakland, CA
Editor-in-Chief
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  • Create original content for women’s lifestyle publication 

  • Shoot photography with Canon Rebel T3 DSLR camera and edit photos with Adobe Photoshop

  • Work with sponsors to create authentic brand promotion

  • Utilize Google Analytics and SEO to drive traffic to site

2014 - 2016
Mode Media, Brisbane, CA
Copy Editor & Freelance Writer
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  • Edited sponsored content written on behalf of companies such as Target and Coca-Cola for grammar, style and legal requirements

  • Managed blogger relationships to ensure successful, on-time delivery of influencer marketing programs

  • Worked cross-functionally with the sales, marketing and project management teams to ensure effective client and author relationships

  • Managed day-to-day responsibilities of Assistant Copy Editor

  • Created engaging articles in the Glam vertical each month covering beauty, fashion and health topics

2015 - 2016
WANdisco, San Ramon, CA
Copywriter

  • Managed social media channels including Facebook, Twitter and Linkedin

  • Wrote and edited newsletters, technical white papers, website content, client communications and various marketing materials

  • Edited and distributed press releases using Marketwired Resonate

2013 - 2014
Trancos, Inc., Pleasanton, CA
Jr. Copywriter

  • Wrote and edited articles, shot photography and created video content for beauty website

  • Wrote articles and tutorials pertaining to hair, makeup, skin and general beauty topics

  • Created content for social channels including Facebook and Instagram

2012 - 2013
Ocala Style Magazine, Ocala, FL
Editorial Assistant

  • Wrote and edited articles, including three cover stories

  • Worked directly with advertisers conducting interviews and writing advertorials

  • Wrote copy for over 22,000 Facebook fans

2012 - 2013
6dollarshirts, Gainesville, FL
Social Media Editor

  • Wrote product descriptions, newsletters and blog posts for retail site, 6dollarshirts.com

  • Ran Facebook page with over 44,000 fans

  • Used SEO and Google AdWords to drive traffic to new products

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